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Oleg Potemkin (RA)
Call (808) 398-9987
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Oleg
Potemkin (RA), Partner Hawaii Realty International, LLC
Honolulu Oahu Hawaii
Tel:
(808) 398-9987 Fax: (808) 356-1737 Email:
oleg@hawaii-realty.com
Marketing Your House
to Homebuyers
When you want to sell
your house, it’s essential that you pay special attention on
marketing your house to homebuyers. After all, marketing is the way to
get people noticing that you’re trying to sell a house!
But for agents, it’s an entirely different deal. On each call
generated by a marketing of your house, there is an opportunity for
the selling agent to take them as clients. The more calls your house
generates, the bigger possibility of the buyer’s agent to get
clients.
Although the reason is different, marketing your house to homebuyers
will always be a big deal for all aspects of the sellers’ side. You
might want to confirm that the agent handling your house advertisement
runs ads in magazines and local newspapers for that matter. Prepare
the advertisements with well consideration. Pick out a good picture of
your house. List the features homebuyers would look for. Also check
that your advertisements go to the local Multiple Listing Service, as
this is considered the most powerful marketing tool you can find.
If you feel like the agents are not doing a good enough job, put some
efforts in marketing your house yourself. Create fliers and postcards
announcing your home selling and spread it in the neighborhood. Your
neighbors may not want to buy your house, but there’s a chance they
know of a homebuyer. And because they already know the environment,
they’ll make perfect salesmen for your house! “Word of mouth”,
as always, is the most effective step you can take at the cheapest
price.
Following the announcements, you might want to set up an open house
that doubles as home showings. The bad thing about this is that most
visitors of an open house are rarely homebuyers – some of them just
followed the “Open House” sign and went in for no reason. But
it’s still a good extent for your “word of mouth” campaign. It
might even create interests from local real estate agents to list your
house. But try not to organize an open house as an alternative when
your house has been in the market for some time. Most of your
neighbors would already know that you’re marketing your house to
homebuyers and the open house would attract even less visitors.
Whether it’s with an agent or by yourself, you would always want to
be involved in marketing your house to homebuyers. In home selling you
will be competing with thousands of other houses, and who’s better
to flaunt the features to homebuyers than the one who’s been living
in it?
Your
Hawaii Real Estate Specialist
Oleg Potemkin (RA), Partner Hawaii
Realty International, LLC
1888 Kalakaua Avenue, Suite C-312, Honolulu,
Hawaii 96815 USA
Tel: (808) 398-9987 Fax:
(808) 356-1737 Email: oleg@hawaii-realty.com
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